Selecting a profitable CPA offer

Selecting a profitable CPA offer

Making money from an offer all comes to traffic and scalability. With this in mind, you need to select an offer that has a demand for it. When you are starting out expect 7 out of your ten campaigns to fail – this means that when you do find your three winners you need to be in a position to scale that campaign up. Your ability to scale will come down to how much demand there is for the offers you are promoting.

So how can you measure the demand? The easiest way is to do a little research on the search volume on relevant keyword phrases related to the offer you are investigating. The best free tool available to you is Google’s keyword planner and do a search for your phrase. The default tab shows you “Ad group ideas” which can help you when determining keyword phrases to bid on, but in the beginning, you will want to check the “Keyword ideas” tab. Here you will see if there is any sizable search volume for the phrase you are interested in. If you’re not used to the new keyword planner, it is important to note that the results now list exact match searches. To help illustrate the difference between broad and exact – lingerie on broad match would bring back approx. Search volume of over 4 million whereas on exact you will see search results totalling a little less than 400,000 searches. If you want a very broad rule you could say the exact match is ten percent broad match. I have got a little off topic, but, if there is low search volume on relevant keywords, then do not promote that CPA offer.

Another good place for you to conduct research for demand is Google Trends. You can use Trends to see the search trend for a keyword over time. Prominent examples would be pumpkin carving, how to stuff a turkey, cook a turkey– you would see search peaks in the month of October for the last however many years to open you search up for. A good tip is then to find related CPA offers and bid on those terms as you will see that there are relatively low competition keywords phrases and therefore cheap.

A third option is to look at ebay.com as it is most likely the single largest marketplace of buyers and sellers online today. There used to be a great resource called eBay pulse, but that has been scrapped, and a good alternative to eBay pulse is popular products.co – this site was developed with permission from eBay to do the same as pulse. Here is an excellent paid/subscription alternative is terapeak.com, and you can check them out free for seven days.

One last resource I will note here is watching television and reading newspapers and monthly magazines – a lot of money goes into the research around the ads in the major monthly magazines.